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Experience: 4 - 6 years in performance marketing / paid media, preferably in BFSI, fintech, travel, or D2C
Location: Mumbai (HO)
Plan, launch, and manage campaigns on Google Ads (Search, Performance Max, Display, YouTube) and Meta Ads; explore emerging channels (Bing, programmatic, affiliates) as needed
Own the monthly media budget: allocation across products (Forex Card, currency exchange, remittance, eSIM), cities, and campaign types
Optimize daily for CPL, lead quality, conversion rate, CAC, and ROAS — not just clicks and impressions
Build and refine keyword strategies, audience segments, geo-targeting (branch cities, airports, student corridors), and remarketing funnels
Brief and iterate on ad creatives and landing pages with the content/design team; run structured A/B tests
Set up and maintain accurate conversion tracking — GA4, Google Tag Manager, Meta Pixel, offline conversion imports from CRM
Publish weekly and monthly performance reports for leadership with clear insights and next actions
Ensure all ad copy and claims are compliant for a regulated financial product (no misleading rate/return claims; "fees" positioning per brand guidelines)
Coordinate with agencies/consultants where applicable and own accountability for outcomes
4–6 years hands-on experience running Google Ads and Meta Ads with meaningful monthly budgets (₹10L+ preferred)
Proven track record of improving CPL/CAC and scaling lead volume — be ready to walk through real campaign numbers in the interview
Strong working knowledge of GA4, Google Tag Manager, and conversion tracking setups
Comfortable with Excel/Sheets for budget planning and performance analysis
Understanding of full-funnel metrics: lead → qualified lead → transaction
Google Ads and Meta Blueprint certifications preferred
Experience in BFSI, forex, remittance, travel, or other regulated/high-consideration categories
Exposure to CDP/lifecycle tools (Netcore, MoEngage, CleverTap) and how paid media feeds retention programs
SEO/landing page optimization awareness
Direct ownership of the paid media P&L with visibility to CEO/leadership
A fast-scaling D2C function spanning performance, CDP lifecycle marketing, and SEO
Structured growth path as digital becomes the company's primary acquisition channel
If this suits your experience and requirement please apply with updated CV on career@wsfxglobalpay.com
Experience: 6 - 9 years in lifecycle/CRM/retention marketing, with 3+ years hands-on on an enterprise CDP or marketing automation platform (Netcore strongly preferred; MoEngage/CleverTap/WebEngage acceptable)
Experience: 4-7 Years in Customer Support / Customer Service Operations, with at least 1-2 years in a Team Lead or supervisory role.
