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You will be the single owner of our MarTech stack and customer lifecycle revenue. That means owning Netcore CDP end to end — data integrations, segmentation, journey orchestration, campaign execution across WhatsApp/email/SMS/push, and the revenue it generates. The core mandate: convert a 1M+ customer base into repeat transactions and cross-sell through systematic, measurable lifecycle programs. This is a build-and-own role reporting into the Head of D2C, with output visible at CEO level.
Experience: 6 - 9 years in lifecycle/CRM/retention marketing, with 3+ years hands-on on an enterprise CDP or marketing automation platform (Netcore strongly preferred; MoEngage/CleverTap/WebEngage acceptable)
Location: Mumbai (HO)
6–9 years in lifecycle/CRM marketing with demonstrable revenue outcomes, not just campaign volume — be prepared to walk through journeys you built and the numbers they moved
Hands-on platform depth: segment building, journey builders, event schema design, template management, API/webhook basics. This is not an agency-supervision role
Strong on WhatsApp Business marketing — template strategy, quality ratings, conversation-to-conversion design
Analytical rigor: comfortable in Excel/Sheets, funnel analysis, cohort views; GA4/SQL familiarity a plus
Experience in BFSI, fintech, travel, or another regulated/high-consideration category preferred
Structured communicator — able to present program performance to CXO-level audiences
Direct Netcore CE/CDP certification or implementation experience
Exposure to AI-led personalization, RFM modeling, predictive segments
Understanding of LRS remittances, forex products, or travel purchase cycles
End-to-end ownership of a serious MarTech investment — you build the engine, not inherit someone else's
A 1M+ customer base with clear headroom in repeat and cross-sell
Direct visibility to CEO/Chairman; lifecycle is one of the company's core growth levers
If this suits your experience and requirement please apply with updated CV on career@wsfxglobalpay.com
Experience: 4 - 6 years in performance marketing / paid media, preferably in BFSI, fintech, travel, or D2C
Experience: 4-7 Years in Customer Support / Customer Service Operations, with at least 1-2 years in a Team Lead or supervisory role.
